Free OpenClaw Skill for Day Spas and Wellness Centers: Membership and Retail Agent (Download)

What this skill does for your day spas and wellness centers

• Tracks prepaid membership and series balance across Mindbody, Booker, Zenoti, and Vagaro with use-it-or-lose-it nudges before expiration.
• Runs the HydraFacial monthly cadence, the microneedling 4-week cadence, and the standard facial 4-6 week cadence with each client's last-treatment date.
• Drafts retail-attach messages keyed to the client's treatment plan (post-HydraFacial cleanser, post-peel SPF, post-microneedling growth factor) using the spa's actual SKU list.
• Owns the gift card holiday and self-purchase cadence with ISPA-aligned messaging, including the post-purchase nudge to book the redemption visit.
• Catches at-risk members (no visit in 60 days) with an esthetician-voice check-in before the membership cancellation conversation.

What's inside this OpenClaw skill

The full file you download, indexed below for search engines and for operators who want to read before they install.

---
name: spa-membership-and-retail
description: Membership management, treatment cadence rebook, and retail attach agent for day spas and wellness centers. Handles HydraFacial, microneedling, and facial series, member retention, and retail attach on Aveda, SkinCeuticals. Integrates with Mindbody, Booker, Zenoti, Vagaro, Boulevard.
version: 1.0.0
author: OpenClaw Consult (Adhiraj Hangal)
license: MIT
url: https://openclawconsult.com/skills/spa-wellness-centers
---

# OpenClaw Skill: Day Spa Membership and Retail Agent

## Overview

This skill turns the OpenClaw agent into a membership-and-retail operations
layer for your day spa or wellness center. It does not replace the spa
director, the lead esthetician, or the guest experience team: it amplifies
them. The skill owns the 80 to 200 weekly texts (cadence rebooks, membership
audits, retail-attach messages, gift card redemption nudges) so the human
team spends their time on intake, treatment consults, and exception handling.

Designed for solo esthetician suites, mid-market multi-station spas,
medical-adjacent wellness centers, and resort spas, on Mindbody, Booker,
Zenoti, Vagaro, Boulevard, or Mangomint.

## What this skill does

1. Tracks prepaid memberships and service balance with use-it-or-lose-it nudges
2. Runs HydraFacial monthly cadence, microneedling 4-week series cadence, and standard facial cadence
3. Drafts retail-attach messages tied to the actual treatment received
4. Owns gift card redemption follow-up after holiday and self-purchase sales
5. Catches at-risk members (no visit in 60 days) with esthetician-voice check-ins
6. Reports weekly retention, retail attach rate, and series completion metrics

## Triggers

```yaml
triggers:
  - type: heartbeat
    schedule: "0 8 * * 1"            # Mondays 8am
    action: weekly_member_audit

  - type: heartbeat
    schedule: "0 10 * * *"           # Daily 10am
    action: review_cadence_rebooks

  - type: heartbeat
    schedule: "0 14 * * 3"           # Wednesdays 2pm
    action: retail_attach_pass

  - type: on_event
    event: scheduler.service_completed
    action: enter_cadence_rebook

  - type: on_event
    event: scheduler.gift_card_purchased
    action: schedule_redemption_followup

  - type: on_event
    event: scheduler.membership_purchased
    action: register_to_member_tracking
```

## Workflow: prepaid membership and series management

Every Monday at 8am the agent:

1. Pulls the active membership list and the active series list from the platform
2. For each client, computes services accrued and remaining
3. Flags balances expiring in the next 30 days (use-it-or-lose-it window)
4. Flags members with no visit in 60+ days (cancellation risk)
5. Drafts personalized redemption nudges with the client's actual balance and three open slots
6. Routes drafts to the spa director or front desk for approval

A representative day spa with 300 active members has 60 to 120 members at the use-it-or-lose-it threshold each month. Closing those visits is the difference between a 70% redemption rate and a 90% one, which is a meaningful margin lever.

## Workflow: treatment cadence rebook

Default cadences (editable per service in the config block):

- HydraFacial: monthly (manufacturer-recommended)
- Microneedling: every 4 weeks for a 3-6 session series, then quarterly maintenance
- Microneedling RF: every 4-6 weeks for a 3 session series
- Standard facial: every 4-6 weeks
- Chemical peel (light): every 4 weeks
- Chemical peel (medium): every 12 weeks
- Body contouring (varies by modality)
- Massage: every 2-4 weeks (handled by the massage-therapy-practices skill if cross-loaded)

When a service is completed, the agent:

1. Logs the next cadence date based on the service type
2. At day cadence_date - 7, drafts a rebook nudge with the actual open slots
3. At day cadence_date + 14 with no rebook, drafts the cadence-slipping check-in

## Workflow: retail attach

Every Wednesday at 2pm the agent:

1. Reviews the past 5 days of completed services
2. For each client, looks up the recommended post-treatment retail products tied to that service
3. Cross-checks the client's purchase history (have they already bought it in the last 90 days)
4. Drafts a personalized retail-attach message tied to the specific booster, peel, or protocol used in their session
5. Routes drafts to the front desk for approval

The skill ships default service-to-retail mappings for common protocols:

```yaml
retail_attach_defaults:
  hydrafacial:
    if_booster_dermabuilder: [skinceuticals_h_a_intensifier]
    if_booster_growth_factor: [skinceuticals_metacell_renewal_b3]
    standard_followup: [skinceuticals_phloretin_cf, skinceuticals_c_e_ferulic, daily_spf]

  microneedling:
    standard_followup: [skinmedica_tns_recovery_complex, mineral_spf]

  chemical_peel:
    standard_followup: [skinceuticals_hydrating_b5_gel, mineral_spf, gentle_cleanser]

  facial_aveda_skincare:
    standard_followup: [aveda_botanical_kinetics_cleanser, aveda_tulasara_concentrate]
```

The retail SKU list is editable to match your actual retail line. Spas using Image Skincare, ZO Skin Health, Obagi, or Eminence swap in their lines via the config block.

## Workflow: gift card redemption

When a gift card is sold (especially in the holiday window), the agent schedules:

- Day 1 post-purchase: thank-you note to the buyer with a redemption link the buyer can forward
- Day 7 post-purchase (if not redeemed): redemption nudge to the recipient (if contactable)
- Day 30 post-purchase (if not redeemed): redemption value reminder
- Day 90 post-purchase: final redemption nudge before the typical expiration window

The skill respects each state's gift card expiration regulations and routes any edge case (out-of-state recipient, value above the no-expiry threshold) to a human.

## Workflow: at-risk member check-in

When a member has no visit logged in 60 days, the agent:

1. Pulls the member's last 3 services and the esthetician who performed them
2. Drafts an esthetician-voice check-in referencing the last service and what they worked on
3. Offers a redemption visit with the actual member balance and three open slots
4. Routes the draft to the esthetician or front desk for approval
5. If no response in 14 days, flags the member to the spa director for personal outreach

## Message templates

```yaml
templates:
  member_unused_services_rollover:
    body: |
      Hi {client_first_name},

      Quick reminder: you have {unused_service_count} unused service(s) on
      your {membership_tier} membership that roll into next month. Most
      members like to use these on a {recommended_service_for_tier}.

      Open slots:
      {open_slots}

      Want me to hold one?

      {front_desk_first_name} at {spa_name}

  hydrafacial_cadence_rebook:
    body: |
      Hi {client_first_name},

      It has been about a month since your HydraFacial with
      {esthetician_first_name}. The monthly cadence is what keeps the
      glow steady, especially heading into {seasonal_context}.

      Open slots:
      {open_slots}

      {front_desk_first_name}

  microneedling_series_next_session:
    body: |
      Hi {client_first_name},

      You are at session {sessions_completed} of {sessions_in_series} in
      your microneedling series. Per the protocol, the next session window
      opens on {next_window_open_date}.

      {esthetician_first_name} has these slots available:
      {open_slots}

      {front_desk_first_name}

  retail_attach_post_hydrafacial:
    body: |
      Hi {client_first_name},

      {esthetician_first_name} mentioned that the {booster_used} booster
      we used today pairs really well with {retail_sku_name} for daily
      use. That combo is what we have seen drive the best results between
      sessions.

      Want me to set one aside for you to pick up next visit, or ship it?

      {front_desk_first_name}

  gift_card_redemption_day_30:
    body: |
      Hi {recipient_first_name},

      Heads up: the {spa_name} gift card you received on {purchase_date}
      still has {balance_remaining} available. We have open slots over
      the next two weeks if you would like to use it:

      {open_slots}

      No pressure on timing, just wanted to make sure you knew.

      {front_desk_first_name}

  at_risk_member_check_in:
    body: |
      Hi {client_first_name},

      {esthetician_first_name} here. It has been about two months since
      your last visit, and I have been thinking about you. Last time we
      worked on {last_service_focus} and I wanted to check in to see how
      your skin is doing.

      Your membership balance is at {member_balance}. If you want to come
      in, I have these slots:
      {open_slots}

      {esthetician_first_name}
```

## Memory keys

```yaml
memory:
  - key: client.member_state[{client_id}]
    description: Membership tier, balance, last visit, at-risk status
    schema: { tier: string, balance_services: int, last_visit: date, at_risk: bool }

  - key: client.cadence_state[{client_id}][{service_type}]
    description: Per-service-type cadence window and last completion
    schema: { last_completed: date, next_window_open: date, in_series: bool, session_n_of_total: int }

  - key: client.retail_history[{client_id}]
    description: 90-day retail purchase history per SKU
    schema: { sku: string, last_purchased: date, count_90d: int }

  - key: client.gift_card_pending[{client_id}]
    description: Pending gift card redemptions
    schema: { gift_card_id: string, balance: number, purchased: date, expires: date }

  - key: spa.retail_attach_rate_30d
    description: Trailing 30-day retail attach rate
```

## Required integrations

| Integration         | Purpose                                            | Read | Write |
|---------------------|----------------------------------------------------|------|-------|
| Mindbody            | Schedule, membership, retail SKU catalog           | yes  | optional |
| Booker (Mindbody)   | Schedule and membership                            | yes  | optional |
| Zenoti              | Schedule, membership, retail, gift card            | yes  | optional |
| Vagaro              | Schedule and membership                            | yes  | optional |
| Boulevard           | Schedule and membership (high-end segment)         | yes  | optional |
| Mangomint           | Schedule and membership (boutique segment)         | yes  | optional |
| Twilio (or similar) | Outbound SMS                                       | no   | yes   |
| Email provider      | Outbound email (SendGrid, Postmark, etc)           | no   | yes   |
| OpenClaw Memory     | Cross-run state                                    | yes  | yes   |
| OpenClaw Heartbeat  | Scheduled cadence triggers                         | yes  | yes   |

Write-backs to the platform are optional. Most spas start read-only and have the front desk commit any membership or schedule changes manually. Once you trust the agent, flip write access on for low-risk fields (client tags, cadence date stamps, retail wishlist).

## ISPA and brand standards

The skill defaults to ISPA-aligned messaging: no diagnostic language, no
medical claims, no pressure-tactic copy. Retail-attach messaging is framed
as protocol maintenance tied to the actual treatment received, not as
upsell. Spas with stricter brand standards (Aveda Concept Salon, Four
Seasons Spa, etc.) can edit the brand_voice field in the config block to
match their guidelines.

## Configuration

```yaml
config:
  spa_name: "Your Spa Name"
  brand_voice: "calm-luxe"             # or "warm-clinical", "natural-aveda", "performance-medspa"
  estheticians:
    - first_name: "Maya"
      modalities: [hydrafacial, microneedling, chemical_peel, facial]
      open_slot_lookup: zenoti
  approval_mode: spa_director_approves_all   # or "autonomous_after_2_weeks"
  retail_lines:
    primary: "skinceuticals"            # or "image", "obagi", "zo", "aveda", "eminence"
    secondary: "skinmedica"
  cadences:
    hydrafacial: 30d
    microneedling: 28d
    chemical_peel_light: 28d
    chemical_peel_medium: 90d
    facial: 35d
  membership_tiers:
    - name: "Glow Monthly"
      services_per_month: 1
      rollover_policy: 1_month
    - name: "Glow Plus"
      services_per_month: 2
      rollover_policy: 2_months
  gift_card_followup: [day_1, day_7, day_30, day_90]
  at_risk_threshold_days: 60
```

## Quick install

```bash
mkdir -p ~/.claude/skills
mv spa-wellness-centers.md ~/.claude/skills/spa-membership-and-retail.md
# Edit the config block to match your spa
```

Launch OpenClaw and the skill is live. Run `audit memberships` or
`run retail attach pass` to invoke it on demand, or wait for Heartbeat
to fire it on the configured schedule.

## Want it wired to your stack?

This SKILL.md is the starting point. If you want it plugged into your specific
platform, treatment menu, retail line, and brand voice on a fixed-price
two-week clock, with the founder writing every line of the build, the door
is at https://www.adhirajhangal.com/work

Install in 60 seconds

1. 1

   Drop the file into your OpenClaw skills directory

   Save the downloaded spa-wellness-centers.md as ~/.claude/skills/spa-membership-and-retail.md (or your project-level .claude/skills/ if you scope it per location). OpenClaw picks up new skill files on next agent launch, no restart command required.

2. 2

   Connect your spa management platform

   Edit the integrations block to point at your Mindbody, Booker, Zenoti, or Vagaro export. Read-only access is enough to start. The skill ships the prompts that translate your daily schedule, membership ledger, and retail SKU list into the agent's working memory.

3. 3

   Start in spa director approval mode, validate, then move to autonomous

   Run for two weeks with the spa director or front desk lead approving every outbound text. The skill defaults route any clinical question, refund discussion, or new-client intake to a human. After two weeks, flip the cadence rebooks, package balance nudges, and retail-attach messages to autonomous and exception-handle everything else.

Example conversation

Common questions

Related free skills