In This Article
Introduction
Starting an AI agency can feel overwhelming. You are juggling prospecting, follow-ups, demos, discovery calls, and then the part everyone underestimates: actually delivering the automation a client paid for. Ciela AI, built by the team behind Kingstone Systems, is built to carry most of that for you. Its pitch is "AI outbound, per-prospect demos, and resellable agents for AI agencies," meaning it both lands your clients and gives you the agents to deliver to them.
There is no free trial. You pick a plan, you are in, and you can cancel anytime with no contracts. That actually changes how you should spend your first week: not kicking tires, but getting a real pipeline moving and a first deliverable ready. This guide walks you through exactly what to do each day so none of that first week is wasted.
One thing to set expectations on: the work is hired, not configured. You are not building sequences from scratch. You meet a team of AI agents on day one (Ciela the strategist, Mira on LinkedIn, Eli on email, Theo on demos, Atlas coordinating) and they run the outreach while you steer.
Day 1: Pick Your Plan and Meet Ciela
Start at ciela.ai and pick a plan. Ciela AI at $399/year is the main plan and includes everything: Mira on LinkedIn, Eli on email, Theo live demos, Atlas omnichannel flows, the 350+ agent library, lead sourcing, CRM, and Ciela chat. There is no step-up required for the library or the full team, everything is available from day one. If you want priority support, Ciela AI + VIP at $799/year adds dedicated and group access to the team.
Once you are in, open the chat and talk to Ciela. She is your chief of staff and strategist. Tell her what you sell, who you want to reach, and what you are unsure about. She pulls from playbooks built for AI agency owners (niche selection, pricing, demo, retention) and gives you direction like an operator who has seen a hundred agencies. Spend Day 1 settling on a single niche to target. Focus beats breadth, and the rest of the week compounds off this one decision.
Day 2: Find Leads
Day 2 is about filling the pipeline, and you do it in plain language. There is no separate scraping tool to buy. In chat, describe your ideal customer to Ciela: "find me 500 med spa owners in California with 5 to 25 employees." Ciela builds the targeting and verified contacts land in your list within roughly 24 to 72 hours.
Be specific. The tighter your description (niche, location, company size, role), the more relevant the list, and the better Mira and Eli perform later in the week. Lead sourcing is included from Pro up, so you do not need any add-on to do this. By the end of Day 2, your request is in and the contacts are on their way.
Day 3: Let the Team Run Outbound
With contacts arriving, the team goes to work. You do not build sequences by hand. Atlas orchestrates an omnichannel flow and the agents run their channels:
- Mira sends personalized LinkedIn connection requests and follow-up DMs that read like one person wrote them, paced within safe limits.
- Eli sends email from your own domain (Gmail, Outlook, or custom SMTP) so it lands in primary, spaced out naturally rather than blasted all at once.
- Atlas sequences both together and, the instant a prospect replies on any channel, stops the rest so nobody double-taps the same person.
Your job on Day 3 is light: confirm your LinkedIn and email accounts are connected, glance at the messaging Ciela proposes and adjust the voice if you want, and let it run. The flow is designed to move a cold contact toward a booked call in about 14 days, so the early days are mostly the machine warming up. Watch the unified inbox for the first replies.
Day 4: Theo Demos Your Warm Prospects
This is the step that separates Ciela from ordinary outbound. As prospects engage, Theo builds a live AI demo for each one, preloaded with that prospect's own business. It is either a voice demo they can talk to right in the browser or a brand-matched chat widget overlaid on their own homepage, each hosted at its own link.
On Day 4, review the demos Theo is generating for your warm prospects and make sure they reflect what you would actually deliver. The power here is simple: the prospect tries a working version of your product before you ever get on a call. By the time you talk, you are not pitching a concept, you are discussing something they already used. Confirm the demos look right and let Atlas route them to the prospects who are engaging.
Day 5: Book the Call
By mid-week the warm-up is paying off. Prospects who have seen Mira's DMs, Eli's emails, and tried Theo's demo are the ones to convert into meetings. When a prospect replies, Atlas stops the automation for that contact and hands them to you, and the conversation routes the booked meeting onto your own calendar.
Spend Day 5 working your inbox: respond to live replies personally, point interested prospects to your booking link, and lock in discovery calls. Keep the call goal simple, qualify rather than hard-pitch: what is their biggest operational bottleneck, are they using any automation today, and what would saving several hours a week be worth to them? You walk into each call warm because the team already did the groundwork.
Day 6: Deliver With a Library Agent
Landing the client is half the job. Delivering is the other half, and this is where the agent library earns its place. Ciela ships with 350+ pre-built, ready-to-deploy AI agents across 40+ niches, each with the n8n template, the Vapi voice configuration, a video walkthrough, integration steps, and suggested pricing.
On Day 6, pick the agent that matches your client (a voice receptionist, missed-call text-back, lead reactivation, an intake agent, and so on). Watch the walkthrough end to end, set up the client's credentials, customize the business details and voice persona, run a live test, and go live. Then bill the retainer using the suggested pricing as your anchor (typically $297 to $997/mo). The promise the team makes is "sell it Monday, deliver it Friday," and following this path is exactly how that becomes realistic instead of a slogan: the build is already done, you customize and deploy.
Day 7: Review and Scale
Your final day of week one is a review day. Do not start anything brand new. Instead, walk through what you have built and tune it:
- Leads: did your Find Leads list arrive and is the quality on target? Refine your description for the next request.
- Outbound: how are Mira's accept and reply rates and Eli's open rates looking? Ask Ciela what to adjust if either is low.
- Demos: are Theo's demos landing with prospects? Tighten the ones that need it.
- Pipeline: how many calls did you book, and what is in your inbox waiting on a reply?
- Delivery: is your first library agent live and tested for the client you closed?
Write down three things to improve in week two. Because there was never a trial clock, you are not deciding whether Ciela is "worth it in theory." You are deciding how to scale a system that is already running.
What Happens After Week One
After your first week, the model keeps compounding. The team runs outbound continuously in the background while you focus on calls and delivery. Each new client you close becomes another library agent you deploy, and the agents you have already learned deploy faster the second and third time.
If you are scaling toward selling under your own brand, the Agency add-on (+$997/year) adds full white-label resale, a custom domain for your demos and reports, a client console, branded client portals, automated monthly ROI reports written under your agency's name, and API access. That is the path from landing your first client to running a branded agency with recurring retainers.
The break-even is clean: one client at a $297 to $997 monthly retainer covers Ciela for the rest of the year. Land your second and you are profitable.
Getting Started Now
The biggest mistake new AI agency owners make is spending weeks researching tools before taking a single real action. There is no trial to hide behind here, which is the point: you commit to a plan, the team starts working, and you have a pipeline moving and a first deliverable ready inside a week if you follow the days above.
Pick your plan, talk to Ciela, ask her to Find Leads, and let the team run. By the end of the week you will have a real agency in motion, not a plan for one.
Want expert help launching your AI agency on Ciela? Reach out to OpenClaw Consult. We help AI agency owners get set up on Ciela and running outbound from day one.