Introduction

When you see a price on an agency tool, the instinct is to compare it to the cheapest thing you could cobble together yourself. With Ciela AI that framing misses the point. You are not buying a dashboard to configure. You are hiring a team of AI agents that runs your outbound, plus a library of agents you resell to the clients that outbound lands. The real question is not whether the price feels high. It is whether it pays for itself, and how fast.

This post walks the new Ciela pricing: Ciela AI at $399/year (the single main plan that includes everything), the VIP and Lifetime options, the Agency add-on for white-label delivery, and credit upgrades for heavier usage. By the end you will know which option fits where you are right now, and whether Ciela is worth it for your agency.

Short answer up front: for an operator who is actually doing outbound and delivering to clients, yes. One client retainer covers Ciela for the year, and the plans are structured so you only pay for what you need.

What You Are Actually Paying For

Before the prices, it helps to know what sits behind them, because the value of each option depends on which pieces it switches on. Ciela's whole pitch is "AI outbound, per-prospect demos, and resellable agents for AI agencies," so what you are buying is two things at once.

  • The pipeline. Ciela is a chief of staff you chat with for playbooks (niche, pricing, demo, retention). Mira runs LinkedIn, Eli runs email from your own domain, Theo builds a live demo per prospect, and Atlas sequences it all and stops the moment a prospect replies.
  • Lead sourcing. You describe your ideal customer in chat ("find me 500 med spa owners in California with 5 to 25 employees") and verified contacts land in your list, no separate scraping tool.
  • The product. A library of 350+ pre-built, resellable AI agents across 40+ niches, each with the n8n template, Vapi voice config, a video walkthrough, integration steps, and suggested pricing. This is what you deliver to clients.
  • White-label and reporting. With the Agency add-on you resell everything under your own brand, on your own domain, with branded client portals and automated monthly ROI reports.

Here is the full pricing lineup.

PlanPriceBuilt for
Ciela AI$399/yearEverything included: the full team, library, and all features
Ciela AI + VIP$799/yearEverything in Ciela AI plus dedicated and priority support
Lifetime Access$997 one-timePay once, keep monthly credits forever
Agency Add-On+$997/yearWhite-label delivery, client portals, API access

There is no free trial and no monthly subscription option for access plans. You get a 7-day money-back guarantee and can cancel anytime. Now the detail on each.

Ciela AI: The Main Plan ($399/year)

Ciela AI at $399/year is the one plan you need. It includes everything: Mira on LinkedIn, Eli on email, Theo building a live per-prospect demo, Atlas running omnichannel flows, the full 350+ agent library to browse and deploy, lead sourcing, a unified inbox, CRM, and Ciela chat. There is no step-up required to unlock the library or the full agent team. It all comes in from day one.

The base allowance is 2,000 credits per month. Credits power AI generation, demo provisioning, and Theo's voice demos (which meter at 80 credits per minute). For most operators landing and serving their first few clients, the base allowance is sufficient. If you run heavier volume, credit upgrades are available separately.

Pick Ciela AI if: you want the full platform, including outbound, live demos, and the resellable agent library, at a flat annual rate.

VIP and Lifetime Access Options

Ciela AI + VIP at $799/year is everything in Ciela AI plus live dedicated and group priority support. If you are moving fast and want direct access to the team when you have questions, this is the tier for it.

Lifetime Access at $997 one-time is the same as Ciela AI but you pay once instead of annually. You keep your monthly credit allocation forever without renewing. For operators who are committed to running their agency on Ciela long-term, the math is simple: the one-time fee pays back in under three years compared to the annual plan, and it eliminates renewal decisions entirely.

Agency Add-On: White-Label Under Your Brand (+$997/year)

The Agency add-on turns Ciela's delivery layer into your own product. You add it on top of any plan. What it unlocks:

  • Raw n8n workflow and Vapi config file downloads so you control the infrastructure
  • White-label demos: remove "Powered by Ciela" so clients see only your brand
  • Custom demo and report domains pointing to your own URLs
  • Branded client portals with automated monthly ROI reports under your agency's name
  • Client roster and deployed-agent reporting across your book of business
  • API and webhook access for integrations

The reporting alone changes the math on retention. Most operators dread assembling a client deck the night before a review. Here the deliverable is generated against the real event ledger, you edit a paragraph, and you send the link, with Ciela's name nowhere on it.

Add the Agency add-on if: you have clients and want to scale a branded operation, present a proprietary platform to those clients, and let automated reporting carry your retention.

Credit Upgrades for Heavy Usage

All plans include 2,000 credits per month as the base. If your volume requires more, optional credit upgrades raise your monthly allowance:

TierMonthly allowanceAdd-on price
Base (included)2,000 credits/moIncluded in all plans
Starter4,000 credits/mo+$249/year
Creator8,000 credits/mo+$699/year
Power16,000 credits/mo+$1,499/year

Credits cover AI generation across Mira, Eli, and Ciela chat, plus Theo's voice demos at 80 credits per minute. Most agencies running a handful of active campaigns stay within the base or Starter tier.

Why There Is No Free Trial

Ciela does not offer a free trial. You pick a plan and you are in. That is worth understanding rather than glossing over, because it is a deliberate design choice, not a missing feature.

The team behind Ciela is wiring up real assets the moment you start: connected LinkedIn and email accounts, sourced leads, live demos provisioned per prospect, agents deployed. A no-cost tire-kick does not fit that model the way it fits a passive dashboard you log into and ignore. The counterweight is the 7-day money-back guarantee and cancel-anytime billing. You are not locked in. You just commit to actually using it.

The Break-Even: One Client Covers the Year

This is the cleanest way to judge whether Ciela is worth it, and it is far more honest than counting how many other subscriptions it replaces.

The agents you deploy from the library are sold to your clients as monthly retainers, typically $297 to $997 a month. Now run the numbers against a single client retainer:

  • Ciela AI at $399/year is covered by a single client at a $297/mo retainer in under two months.
  • Ciela AI + Agency add-on at $1,396/year is covered by one client at a $497/mo retainer inside three months, or by two smaller retainers in the first month.
  • Lifetime Access at $997 one-time pays back inside a single client retainer's first year at $297/mo.

Stop asking what Ciela costs in isolation. Ask how many clients it takes to cover it. For every plan, the answer is one.

Which Plan Should You Pick?

Here is the honest version, not the "everyone should buy the biggest plan" version.

  • Start on Ciela AI ($399/year) if you want the full platform including the library, live demos, and the full agent team from day one. This is the right entry point for most operators.
  • Add VIP ($799/year) if you want priority access to the team and dedicated support while you build.
  • Go Lifetime ($997 one-time) if you are committing long-term and want to eliminate renewals entirely. The one-time fee beats the annual plan inside three years.
  • Add the Agency add-on (+$997/year) when you have clients and want to scale under your own brand with white-label demos, branded portals, and automated reports doing your retention work.
  • Add credit upgrades only when you are running campaigns at volume that exceeds the base 2,000 credits per month. Most early-stage operators do not need them.

Is Ciela AI Worth It?

For an operator who actually does outbound and delivers to clients, yes. Ciela is worth it because the pricing is tied to the outcome it produces. The team books calls, the library lets you deliver them, and one client retainer covers the whole year.

It is a weaker buy if you want to look around for free with zero commitment, or if you have already built a delivery system you are happy with. But for someone landing their first client or scaling a lean agency in 2026, the plans are structured fairly, the break-even is fast, and there are no contracts holding you in if it does not click.

The most expensive option is not the highest tier. It is the patchwork of half-used tools that never books you a single call.

See Ciela AI pricing and start →

Not sure which plan fits your stage? Reach out to OpenClaw Consult. We help AI agency owners get set up on Ciela and pick the right option for where they actually are.

Frequently Asked Questions

Does Ciela AI have a free trial?

No. There is no free trial. You choose a plan and you are in, with a 7-day money-back guarantee and cancel-anytime billing.

How much does Ciela AI cost?

Ciela AI is $399/year and includes everything: the full team (Mira, Eli, Theo, Atlas), the 350+ agent library, lead sourcing, CRM, and Ciela chat. Ciela AI + VIP is $799/year with priority support. Lifetime Access is $997 one-time. The Agency add-on for white-label delivery is +$997/year. Optional credit upgrades start at +$249/year.

Can I cancel Ciela AI anytime?

Yes. All plans are cancel-anytime with no contracts, and a 7-day money-back guarantee applies when you start.

What is included in the base Ciela AI plan?

The $399/year plan includes Mira (LinkedIn), Eli (email), Theo (live demos), Atlas (omnichannel flows), the full 350+ agent library, lead sourcing, CRM, unified inbox, and Ciela chat. There is no separate step-up required for the library or demo agent. All features come in from day one with a 2,000 credits per month base allowance.

What does the Agency add-on include?

The Agency add-on (+$997/year) adds white-label delivery: n8n and Vapi file downloads, removal of Ciela branding from demos, custom demo and report domains, branded client portals, automated monthly ROI reports under your agency's name, client roster reporting, and API and webhook access.

How fast does Ciela AI pay for itself?

The agents you deploy are resold to clients as $297 to $997 monthly retainers. At $399/year, a single client at $297/mo covers the plan in under two months. Your second client is profit.