Free OpenClaw Skill for Yoga and Pilates Studios: Intro and Retention Agent (Download)

What this skill does for your yoga and Pilates studios

• Runs the 30-day intro-offer conversion cadence with day 1, 3, 7, 14, 21, 28 touchpoints personalized to class attended and instructor preference.
• Auto-promotes the waitlist when class capacity opens, in a 15-minute response window, keyed to the student's preferred channel (SMS via Postscript / Twilio or push).
• Coordinates instructor substitutions when an instructor calls out, drafting the bench list with each sub's last-taught date and the class style match.
• Manages reformer, Cadillac, Tower, and Wunda Chair equipment booking conflicts at studios running classical equipment lineups.
• Tracks ClassPass arrival behavior (no-show rates, late cancels) and drafts the operator's monthly ClassPass partner review.

What's inside this OpenClaw skill

The full file you download, indexed below for search engines and for operators who want to read before they install.

---
name: yoga-pilates-intro-and-retention
description: 30-day intro-offer conversion cadence, class waitlist auto-promote, instructor substitution coordination, reformer/Cadillac/Tower equipment booking, and ClassPass partner review for yoga and Pilates studios. Integrates with Mindbody, MarianaTek, Glofox, Pike13, WellnessLiving, Momence, Arketa, ClassPass.
version: 1.0.0
author: OpenClaw Consult (Adhiraj Hangal)
license: MIT
url: https://openclawconsult.com/skills/yoga-pilates-studios
---

# OpenClaw Skill: Yoga and Pilates Studio Intro and Retention Coordinator

## Overview

This skill turns the OpenClaw agent into the intro-offer and retention
operator for a yoga or Pilates studio. It owns the 30-day intro-offer
conversion cadence (the single highest-leverage number in a studio's
economics), the class waitlist auto-promote with the right channel and
tempo, the instructor substitution coordination, the reformer / Cadillac /
Tower / Wunda Chair equipment booking, and the monthly ClassPass partner
review.

Designed for single-location and small multi-unit studios running Mindbody,
MarianaTek, Glofox, Pike13, WellnessLiving, Momence, or Arketa. Works for
mat-only, reformer-only, contemporary Pilates with mixed equipment, and
classical Pilates studios.

## What this skill does

1. Runs the 30-day intro-offer conversion cadence with personalized day 1, 3, 7, 14, 21, 28 touchpoints
2. Auto-promotes the class waitlist with the right channel and a 15-minute response window
3. Coordinates instructor substitutions with a bench list scored by class style match
4. Manages reformer, Cadillac, Tower, and Wunda Chair booking conflicts
5. Tracks ClassPass arrival behavior and drafts the monthly partner review
6. Forecasts membership churn risk from attendance patterns and routes save-flows

## Triggers

```yaml
triggers:
  - type: heartbeat
    schedule: "0 9 * * *"            # Daily 9am, intro-offer cadence review
    action: daily_intro_offer_review

  - type: heartbeat
    schedule: "0 7 * * 1"            # Mondays 7am, weekly schedule and substitution prep
    action: weekly_schedule_review

  - type: heartbeat
    schedule: "0 14 * * 1"           # Mondays 2pm, weekly intro-offer roster
    action: intro_offer_roster_compile

  - type: heartbeat
    schedule: "0 10 1 * *"           # 1st of month 10am, ClassPass review
    action: classpass_partner_review

  - type: on_event
    event: smm.intro_offer_purchased
    action: enter_intro_offer_cadence

  - type: on_event
    event: smm.class_capacity_opens
    action: waitlist_auto_promote

  - type: on_event
    event: smm.instructor_callout
    action: draft_substitution_bench_list

  - type: on_event
    event: smm.attendance_pattern_break
    action: flag_churn_risk
```

## Workflow: intro-offer conversion cadence

The 30-day intro-offer is the single highest-leverage number in a yoga or
Pilates studio's economics. The skill treats every intro purchase as a
30-day onboarding project.

Touchpoints:

- Day 1: welcome with prop guidance, mat etiquette, parking, locker code
- Day 3: check-in after first class with instructor name and class style noted
- Day 7: retention nudge with a suggested next class for their level
- Day 14: personal note from the studio owner with a class-pass recommendation
- Day 21: membership offer with the math (drop-in math vs unlimited math for their actual attendance pattern)
- Day 28: final-day expiration reminder
- Day 30: post-expiration win-back if no membership purchase

Personalization signals:

```yaml
personalization_signals:
  - class_styles_attended: [vinyasa, hatha, yin, iyengar, hot, reformer_1, reformer_2, mat_pilates]
  - instructor_preference: from_consecutive_classes_with_same_instructor
  - peak_attendance_window: morning_evening_weekend
  - drop_in_math: attendance_count * single_class_price
  - membership_math: monthly_unlimited_price
```

Industry-typical 28% intro-to-membership conversion tends to lift to 42-48%
inside a quarter with this cadence.

## Workflow: waitlist auto-promote

When a class capacity opens (cancellation, late cancel, no-show window
closing), the agent:

1. Identifies the next student in the waitlist queue
2. Sends a notification in their preferred channel (SMS via Postscript or Twilio, push via the studio app, or email as fallback)
3. Sets a 15-minute response window
4. If accepted, books the student and confirms
5. If no response in 15 minutes, advances to the next student
6. Logs the promotion for the studio's daily metrics

Class capacity utilization in reformer studios specifically tends to jump
6 to 9 points with this workflow.

## Workflow: instructor substitution

When an instructor calls out, the agent:

1. Identifies the class style, level, equipment requirement
2. Pulls the instructor bench list
3. Scores each potential sub on: class style match, equipment certification, last-taught date, geographic proximity to the studio
4. Drafts the outreach order (top 3 candidates, sequential ask with a 30-minute response window each)
5. Routes to the studio manager for approval (first two weeks)
6. After two weeks of clean substitutions, flips same-style same-level substitutions to autonomous

Cross-style substitutions (mat instructor covering a reformer class, etc.)
always route to the manager.

## Workflow: reformer / Cadillac / Tower booking

For studios running classical equipment lineups, equipment booking
conflicts are a recurring operator headache. The skill:

1. Tracks each piece of equipment (reformer 1-8, Cadillac 1-2, Tower 1-4, Wunda Chair 1-2)
2. Manages the per-piece schedule across group classes, private sessions, and duets
3. Flags any double-booking before it goes live
4. Drafts the resolution: move private session to a different reformer, swap the Cadillac slot, etc.

## Workflow: ClassPass partner review

Each month at 10am on the 1st the agent:

1. Pulls ClassPass member arrival data (no-show rate, late cancel rate, attendance rate)
2. Computes per-class type ClassPass economics: revenue per ClassPass arrival vs studio retail price
3. Flags class types where ClassPass economics no longer make sense
4. Drafts the operator's monthly ClassPass partner review with inventory recommendations

The operator decides on the inventory pull-back. The skill's job is to
surface the economics before the studio drifts into unprofitable ClassPass
inventory.

## Workflow: churn risk detection

The agent watches for attendance pattern breaks:

```yaml
churn_signals:
  - attendance_drop_50_percent: trailing_4w
  - membership_payment_failed: any
  - instructor_left: same_consecutive_classes_with_departed_instructor
  - paused_membership: any
  - late_cancel_rate_above_30_percent: trailing_4w
```

When a member trips a signal, the agent drafts a save-flow keyed to the
signal: schedule conflict offer, instructor recommendation, paused-pricing
proposal, etc.

## Message templates

```yaml
templates:
  intro_offer_day_1_welcome:
    channel: email
    subject: "Welcome to {studio_name}: a few things for your first week"
    body: |
      Hi {first_name},

      Welcome to {studio_name}. A few things to set you up for the first
      week of your 30-day intro:

      Mat etiquette: we provide mats, you can also bring your own. Props
      are on the back wall, grab two blocks and a strap to start.

      Parking: {parking_instructions}
      Locker code: {locker_code}

      First-class recommendations for your level: {first_class_recommendations}

      Reach back any time. We've got your back through this whole intro.

      {owner_first_name} and the {studio_name} team

  intro_offer_day_21_membership:
    channel: email
    subject: "Your membership math for {first_name}"
    body: |
      Hi {first_name},

      You've attended {attendance_count} classes in {days_in_intro} days,
      which puts you at the heaviest-attender tier of our intros.

      Quick math:

      Drop-in pricing for that volume: ${dropin_total}
      Unlimited monthly: ${monthly_unlimited}
      You save: ${savings} a month

      No pressure on a decision yet. If you want to lock the membership
      before day 30, the math is set up for you: {membership_link}

      Reach back any time.

      {owner_first_name}

  waitlist_auto_promote_sms:
    channel: sms
    body: |
      Hey {first_name}, a spot just opened up in {class_name} at
      {class_time}. Reply YES in the next 15 min to grab it.

  instructor_substitution_bench:
    channel: slack
    body: |
      INSTRUCTOR CALLOUT
      Class: {class_name} at {class_time}
      Style: {class_style}
      Equipment: {equipment_required}
      Substitution candidates:
      1. {candidate_1_name} (style match: {match_score_1}, last taught: {last_taught_1})
      2. {candidate_2_name} (style match: {match_score_2}, last taught: {last_taught_2})
      3. {candidate_3_name} (style match: {match_score_3}, last taught: {last_taught_3})
      Recommended outreach order: 1, 2, 3

  classpass_partner_review:
    channel: slack
    body: |
      MONTHLY CLASSPASS REVIEW
      Total ClassPass arrivals: {total_arrivals}
      No-show rate: {no_show_rate}
      Late cancel rate: {late_cancel_rate}
      Per-class-type economics:
      {economics_by_class_type}
      Recommended inventory adjustments: {inventory_recommendations}

  churn_risk_save_flow:
    channel: email
    subject: "{first_name}, we miss you"
    body: |
      Hi {first_name},

      I noticed you have not been to a class in {days_since_last_class}
      days. We do not want to lose you. A few options if any of these
      help:

      1. {schedule_conflict_offer}
      2. {instructor_recommendation}
      3. {pause_membership_offer}

      Reach back if any of these are useful, or tell me what's going on
      and we'll figure it out together.

      {owner_first_name}
```

## Memory keys

```yaml
memory:
  - key: student.profile[{student_id}]
    description: Class history, instructor preferences, level, opt-in status
    schema: { class_history: array, instructor_preference: string, level: string, opt_ins: object }

  - key: student.intro_offer[{student_id}]
    description: Active intro-offer cadence stage and signals
    schema: { stage: string, day: number, attendance_count: number, signals: object }

  - key: student.membership[{student_id}]
    description: Active membership, payment status, attendance pattern
    schema: { plan: string, payment_status: string, attendance_pattern: string, churn_risk: number }

  - key: studio.waitlist_queue[{class_id}]
    description: Active waitlist with preferred channel per student
    schema: { queue: array, channel_preferences: object }

  - key: studio.instructor_bench
    description: Each instructor with style, level, equipment cert, last taught
    schema: { instructors: array }

  - key: studio.equipment_schedule[{piece_id}]
    description: Per-piece schedule across group, private, duet
    schema: { piece: string, schedule: array }

  - key: studio.classpass_economics[{month}]
    description: Monthly ClassPass economics per class type
    schema: { arrivals: number, no_shows: number, revenue: number, by_class_type: object }
```

## Required integrations

| Integration              | Purpose                                          | Read | Write |
|--------------------------|--------------------------------------------------|------|-------|
| Mindbody (MBO Public API) | Class, client, visit data                       | yes  | optional |
| MarianaTek / Glofox / Pike13 / WellnessLiving / Momence / Arketa | Class and client data | yes  | optional |
| ClassPass partner portal | Arrival and economics data                       | yes  | no    |
| Twilio / Postscript      | Outbound SMS for waitlist and intro              | no   | yes   |
| Email provider           | Cadence and operator messaging                   | no   | yes   |
| Slack                    | Operator alerts and morning standup              | no   | yes   |
| OpenClaw Memory          | Student state, waitlist, instructor bench        | yes  | yes   |
| OpenClaw Heartbeat       | Daily and weekly cadences                        | yes  | yes   |

Write-back to the studio management system for booking confirmations is
optional. Most studios start read-only and have the front desk commit
bookings manually.

## Compliance notes

The skill respects opt-in status from Twilio, Postscript, and the email
provider. It will not send marketing SMS or email to a student not opted
in. All outbound copy includes the unsubscribe footer pulled from the
provider's compliance settings.

For studios in EU GDPR or CA CCPA jurisdictions, the skill respects the
data-subject access and deletion rules. The operator is responsible for
the final compliance call on student data export and deletion.

## Configuration

```yaml
config:
  studio_name: "Your Studio"
  studio_format: contemporary_pilates_with_classical    # or "mat_yoga", "reformer_only", "mixed"
  management_system: mindbody                            # or "marianatek", "glofox", "pike13", etc.
  classpass_enabled: true
  intro_offer_days: 30
  intro_offer_cadence_touchpoints: [1, 3, 7, 14, 21, 28]
  waitlist_response_window_minutes: 15
  approval_mode: owner_approves_all                      # or "autonomous_after_2_weeks"
  autonomous_template_allowlist:
    - intro_offer_day_1_welcome
    - waitlist_auto_promote_sms
  equipment_lineup:
    reformers: 8
    cadillacs: 2
    towers: 4
    wunda_chairs: 2
  instructor_bench_max_outreach_attempts: 5
  classpass_review_cadence_months: 1
```

## Quick install

```bash
mkdir -p ~/.claude/skills
mv yoga-pilates-studios.md ~/.claude/skills/yoga-pilates-intro-and-retention.md
# Edit the config block to match your studio
```

Launch OpenClaw and the skill is live. Trigger it manually with
`run intro-offer review` or `draft substitution bench` or wait for
Heartbeat to fire on the configured cadence.

## Want it wired to your stack?

This SKILL.md is the starting point. If you want it plugged into your
specific studio management system, equipment lineup, instructor team,
and ClassPass strategy on a fixed-price two-week clock, the door is at
https://www.adhirajhangal.com/work

Install in 60 seconds

1. 1

   Drop the file into your OpenClaw skills directory

   Save the downloaded yoga-pilates-studios.md as ~/.claude/skills/yoga-pilates-intro-and-retention.md (or your project-level .claude/skills/). OpenClaw picks up new skill files on next agent launch.

2. 2

   Connect Mindbody, MarianaTek, Glofox, Pike13, or your studio management system

   Edit the integrations block to point at your studio management system's API. Mindbody (MBO Public API), MarianaTek, Glofox, Pike13, WellnessLiving, Momence, and Arketa all have REST APIs. Read access is enough to start; write access for class promotion and waitlist auto-promote is optional and starts disabled.

3. 3

   Launch in approval mode and flip the standard cadence to autonomous in two weeks

   Start with the studio owner approving every intro-offer outreach, waitlist promotion, and instructor substitution draft for the first two weeks. The skill's defaults route any pricing exception or any instructor coverage gap to a human. After two weeks, flip the standard intro-offer cadence and waitlist auto-promote to autonomous.

Example conversation

Common questions

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